Frost went on to say that, while Kellogg's will continue with their world-recognized "They're gr-r-eat!" tag line, Tony the Tiger would be replaced with the new face of Kellogg's: "Robert Frosted Flake." "The guy totally looks like a frosted flake and his name is FROST," explained Kellogg's Marketing Director Doug Jenkins. "At the end of the day it was a win-win greenlight situation for us in Marketing," he added. Frost said she also expects her father's poetry sales to be boosted. "People love to read poetry at the breakfast table," she noted.
"This is a merger my father would have been pr-r-oud of," she said.
|"Basically I just like ALL my shit frosted--knoimsayin?"--Robert Frost|
|"In this picture I'm still kind of happy about things and life and stuff--then I got fir-r-red"--Tony the Tiger|